. . . Kelli Lawson, executive vice president of corporate marketing for BET, says Viacom's outreach efforts are effecting change.
In a survey of blacks conducted by Kaiser last August, among 18-to-24-year-olds exposed to Viacom's campaign, half said they had discussed safe sex practices with their partner because of the Viacom campaign.
And nearly 77 percent of that group who were sexually active said they were more likely to use a condom because of the campaign.
Maybe Disney will now take up the challenge?